Are You Losing Sales By Giving Customers Too Many Choices?

Did you know that giving customers too many choices can overwhelm and lead to fewer sales? It’s true.

I experienced this firsthand at an eye-catching gelato shop located in Santa Monica, California. It caught my eye because of the insane number of flavors visible through the outside window. There were over 100 in all. The assorted flavor colors were so mesmerizing; I had to go in to get some gelato. But then it happened.

As I viewed the 100 plus favors, I couldn’t decide which ones to try. I walked along the glass display, attempting to pick out which flavors I wanted to sample, but there were so many! I didn’t even know where to start looking.

Relaunching Your Website? Better Consider Relaunching Your SEO Plan, Too

Necessity is the mother of invention…and of reinvention. If your current website and marketing content aren’t producing results, it might be time to rebrand your buiness by rebuilding your site. A reboot—a new domain name, a new visual look and feel and, of course, new content—can be a breath of fresh air for your customers (and for your revenue). It’s a completely normal step that startup leaders take all the time.

But remember: if you’re going to go to the trouble and cost of a revamped website, you need to have a new plan for search engine optimization (SEO) as well.

Does Social Media Affect Your Rankings in Online Search?

While most people know that social media is a big deal in content marketing, not everyone understands how social media affects organic search results. And understandably so: the topic isn’t exactly cut-and-dry. The fact of the matter is that, while social media is an important ranking factor for search results, it’s likely that the process doesn’t work exactly the way you think it does. 

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