According to AmeriCommerce, Facebook accounts for 60% of all social traffic driven to retail sites; however people don't really log on to Facebook to make purchases. People go on Facebook to connect with others, so the real trick is figuring out how to connect those people with your content, and consequently your products. Did you know that you can sell your e-commerce products directly on Facebook?
Did you know that giving customers too many choices can overwhelm and lead to fewer sales? It’s true.
I experienced this firsthand at an eye-catching gelato shop located in Santa Monica, California. It caught my eye because of the insane number of flavors visible through the outside window. There were over 100 in all. The assorted flavor colors were so mesmerizing; I had to go in to get some gelato. But then it happened.
As I viewed the 100 plus favors, I couldn’t decide which ones to try. I walked along the glass display, attempting to pick out which flavors I wanted to sample, but there were so many! I didn’t even know where to start looking.
Necessity is the mother of invention…and of reinvention. If your current website and marketing content aren’t producing results, it might be time to rebrand your buiness by rebuilding your site. A reboot—a new domain name, a new visual look and feel and, of course, new content—can be a breath of fresh air for your customers (and for your revenue). It’s a completely normal step that startup leaders take all the time.
But remember: if you’re going to go to the trouble and cost of a revamped website, you need to have a new plan for search engine optimization (SEO) as well.
Back in the days when Madison Avenue was the center of the marketing world, the now-legendary ad man David Ogilvy and his agency dominated the marketing game with some of the most iconic advertisements in history. Rolls Royce, Marlboro, Dove—all of these major brands, as well as many others, were largely defined by the ad campaigns that Ogilvy himself had created.
While most people know that social media is a big deal in content marketing, not everyone understands how social media affects organic search results. And understandably so: the topic isn’t exactly cut-and-dry. The fact of the matter is that, while social media is an important ranking factor for search results, it’s likely that the process doesn’t work exactly the way you think it does.