Why should you bother creating your own hashtag campaign? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy.
“I don’t understand,” the client said. “All the articles have already been written, approved, and published. All you have to do is send them to a graphic designer, right?” The client was referring to an eBook we were creating which comprised of existing blog posts, all covering different aspects of a single, big theme. This method of re-purposing existing content for new audiences and contexts can be a great way to gain added value for the content you have, without spending undue effort or money.
Donald Trump is unique among presidential candidates, past and present, because he composes his tweets himself (dictating tweets during the day and typing himself in the evenings). As a result, tweets from @realDonaldTrump are windows into Trump’s mind that can be used to assess his temperament in ways that can't be done through @HillaryClinton or the Twitter feed of any other presidential candidate, ever. This gives voters the unprecedented opportunity to get to know candidate Trump in a very personal way.