One of the most oft-repeated phrases in the startup community is “move fast and break things.” You may associate this mantra with Facebook, a company that certainly embraces the MFABT mindset even though it’s not a startup anymore. Regardless, this has become the guiding principle for many scrappy startups looking to gain an edge and get to market as quickly as possible.
This week, the 2015 Healthcare Information and Management Systems Society Conference was held in Chicago, and we took the opportunity to discover what the newest trends and innovations in health care and medical technology are. One of the most talked about emerging technologies we saw at the conference was telehealth.
With so many advancements being made in both broadband speeds and online communication tools, telehealth is becoming an increasingly beneficial resource for health care providers. Multiple sessions at HIMSS 2015 focused on this topic, and one thing is clear: Telehealth is the future of medicine because everyone has something to gain from it.
My wife recently had an outpatient procedure at one of the best hospitals in the country. Thankfully, everything went well; and our experience at the hospital was first-class. But as I drove us home and struggled to remember most of the instructions we were given post-op, the marketer in me began to think about ways hospitals can use engagement marketing techniques and technologies to better improve the patient discharge experience and drive significant financial benefits at the same time.
Jim Kowalski of the marketing automation platform Marketo has a vivid memory of the moment he realized his company could serve the healthcare industry: “My wife recently had an outpatient procedure at one of the best hospitals in the country.
Healthcare organizations are often seen as distinct from businesses because their “clients” are patients. Patients, unlike traditional clients and customers, tend to have urgent needs and limited options to address those needs, so typical conventions like the average “buying cycle” and customer retention don’t necessarily apply. Accordingly, many healthcare organizations don’t prioritize the value of their patient relationships the way they should.