4 Healthcare Marketing Strategies to Create Better Patient Relationships

Healthcare organizations are often seen as distinct from businesses because their “clients” are patients. Patients, unlike traditional clients and customers, tend to have urgent needs and limited options to address those needs, so typical conventions like the average “buying cycle” and customer retention don’t necessarily apply. Accordingly, many healthcare organizations don’t prioritize the value of their patient relationships the way they should.


Why Patient Relationships Are So Important

So, why should patient relationships be prioritized? As it turns out, they’re more important than most people think:

  • Better reviews. We live in an age where online reviews matter and are easily accessible to the population. Patients who do their research may avoid you or prioritize you based on the types of reviews you receive, and cultivating better patient relationships can help you optimize these reviews.
  • A better reputation. Your organization will, over time, develop a better reputation among your patients and in your area as you improve your patient relationships, which will help attract new patients and improve perceived satisfaction as well.
  • Word-of-mouth referrals. Patients who have had a pleasant, positive experience will be far more likely to recommend your organization to others they know who encounter similar situations.
  • Easier ongoing relationships. People who feel like they’re in an organization that prioritizes patient relationships will be easier to work with. They’ll be more communicative and more helpful. As a result, your staff will be able to work more effectively and more efficiently.

Marketing Strategies for Better Relationships

The surface level of managing better patient relationships is through face-to-face communication and more “personal” experiences. But beyond those basic best practices, you can use marketing and organization-level communications strategies to help support the development of your patient relationships.

Awareness campaigns

Your first job is to provide patients with more detailed information about your organization and their treatment options. Simple awareness campaigns, driven to help patients learn more about their specific types of care, show your patients that you care about them and help new patients develop more trust in your institution. Instituting paperless medical records systems and other forms of patient-visible stores of information can also help you increase transparency here. The more information you provide your patients up front and throughout the engagement, the happier they’re going to be.

Social engagements for current patients

Giving your current patients a way to engage with your organization will simultaneously make them feel more connected with your brand and increase the visibility of your efforts. Use contests, hashtags, and ongoing content marketing techniques to give your patients opportunities to engage with your brand. Maintain an active social presence, and respond to anyone who mentions you online. This will drive visibility and even more engagement, which is going to make every patient experience that much more valuable.

Outreach programs for the local community

You can also increase your organization’s visibility and perceived level of commitment to your community by getting involved in more community events. Sponsor a local event, get involved as a speaker, or host events in your own space to raise public awareness. You can use this as an opportunity to build awareness of your brand while also serving your community. Plus, you can use press releases and other forms of content to promote your involvement.

Case studies and other illustrations of care

On social media, people love to see stories of others, and healthcare organizations have ample opportunities to tell powerful stories (with patient consent, of course). When you encounter a powerful story of recovery, or if your organization has made a major improvement (such as hiring someone new or buying new equipment), announce it on social media and through your ongoing promotional work. It shows people how committed you are and builds patient trust.

These marketing strategies are all about providing information, creating a sense of belonging, and improving the average patient’s disposition. Together with a more personal disposition and friendlier in-person experience, you’ll end up with more satisfied patients, and cumulatively, all these strategies will help you forge stronger, longer-lasting relationships with your patients, and your healthcare organization will be able to thrive This article originally appeared in Relevance.


Clients That Trust Our Services


payment system



When we give you a price for a website design project, that's what it will cost. No hidden extras, or unseen costs.

place order now


Our staff are all seasoned website professionals. With specialists and experienced website designers in Africa, we are always on hand to give you good advice.

place order now


Unlike other website designers in Nigeria, at Web Target Technology you'll have direct contact with the website designers working on your project all the way throughout the design process.

place order now


We make sure that your site fulfills its purpose, be it in communicating your message, selling products or bringing in new leads through our professional website design in Nigeria.

place your order now


We deliver highly efficient, visually appealing and scalable website designs in record time. Our website design projects as a whole are delivered within 14 working days.


Step 1

The first step is for you to place your order for our website design service by filling and submitting our website design order form.

Step 2

On receiving your order form submission within a short while we will send you our proposal containing the full quotation for the website design project.

Step 3

You need to make payment of the quoted price (or at least half payment) before we start work on your website design project.

Step 4

We will get your website design ready within 48 hours, register your domain name and prepare your hosting space.You will be carried along all through the proccess.

place order now


We build all of our website designs using web design Standards. They work really well with Search Engines like Google, Yahoo, Bing etc.

place order now