7 Ways to Improve Your Instagram Presence

Instagram, the photo-sharing app that debuted in 2010, which Facebook acquired in 2012, currently boasts more than 500 million users. Its popularity has caught the attention of more than 200,000 businesses, which are successfully using the social media app as part of their marketing strategy. Here are seven ways you can optimize Instagram to gain new followers and market your business on this ever-growing, image-sharing network.

  1.  Optimize Photos

Take Good Photos 

Your photos should be interesting, clear, and attention grabbing. While Instagram provides an array of filters to adjust your photos, other photo-editing apps, such as After light and the VSCO Cam, can improve your pictures even more. Available on iTunes and Google Play, each offers better alternatives to the default Instagram filters.

Photo Color

The color of your photos plays a significant role in garnering attention. Aditya Khosla, a doctoral candidate from MIT’s Computer Science and Artificial Intelligence Lab, conducted a study regarding what captures attention when it comes to online photos.

According to his research, photos that used reddish tones were more popular than photos with a greenish tone, which ranked second, or photos with a bluish tone, which came in last.

Additionally, Khosla wrote an experimental algorithm that can predict how popular your image may be on social networks.

  1. Maintain Posting Frequency

Post Often

The consensus to publishing on Instagram is that you should post at least two times per day or more.

To get the most engagement, choose the times when your posts will see the highest amount of activity. Simply Measured offers a free Instagram tool that will provide you with a report identifying the best time and days to post, based on your account activity.

Schedule Posts

Instagram does not allow third parties to schedule posts directly to the platform, which means that you have to remember to post manually. Later, an Instagram scheduling and management app, will remind you to post on Instagram at the times you specify.

  1. Use Hashtags

Using hashtags when you post can help increase the number of followers. For example, if you post a photo of sugar cookies and tag it using #sugarcookies, your image will appear to anyone who has clicked on or searched for the sugar cookies hashtag.

Follow these tips for effective hashtag use.

Keep Hashtags Relevant

Only use tags that are relevant to the image you are posting. If you're unsure as to what hashtags to employ, look at what other businesses similar to yours are using.

You can also utilize the Tags for Likes app that helps you find popular hashtags for various industries. Tags for Like also allows you to save custom lists; you can copy and paste hashtags to use in an Instagram post. Users can create one custom list for free but must upgrade to keep additional lists.

Tag Your Location

If you have a brick-and-mortar store, tag images with your location. Instagram users can click the place and see photos that others have posted of your business.

Consider Popular Hashtags

Websta, an Instagram web viewer, will show you the top 100 popular hashtags, which you can use in your posts.

  1. Include Post Captions

Use Simple Captions

Use captions to let your followers know what is taking place in the picture, but keep them short and to the point. If you want your followers to do something - like visit your website or store - tell them in the caption.

As an example, Gary Vaynerchuk recently posted this photo letting his followers know about a new episode.

The caption lets you know that the image pertains to his most recent video and includes a link. Since Instagram does not allow hyperlinks within captions, Gary points out that the link is clickable in his profile.

Prompt User Action

Additionally, ask your followers to tag their friends, which may result in more Instagram followers for you.

  1. Run Contests

Encourage your followers to enter a contest by using a unique hashtag specifically associated with it. 

For example, you could run a contest asking users to post a picture of themselves wearing their ugliest scarf and use the hashtag #uglyscarfcontest for a chance to win a prize. You can also ask Instagram users to “like” a photo to win. Those who do will be entered into a drawing to win the item pictured.

Various companies exist that can help you run your Instagram contest. Here are a few:

  • Vortigo – pricing begins at $29 per month;
  • Wishpond – offers a free version; premium prices start at $44 per month;
  • Iconosquare – pricing starts at $39 per month

Iconosquare also lets its users view currently open Instagram contests, which may give you some ideas for running your own.

In the example below, Thermador, a kitchen appliances company, is running a contest where Instagram followers can enter to win a "Great American Spice Gift Basket."

  1. Generate New Followers

Find and follow other Instagram users, and then like, share, and comment on their photos. Many will follow you in kind.

  1. Advertise

Instagram recently opened up advertising to all businesses, large and small, and is gradually rolling out this option to everyone.

You will need to use Facebook’s ad platform to advertise on Instagram. The platform presents you with various options based on your objectives, including App Engagement, App Installs, Brand Awareness, Clicks to Website, and Video Views. 

Facebook requires you to use Power Editor, a browser plugin, to place an ad on Instagram and offers a walk-through on how to use the tool to create ads.

 

Clients That Trust Our Services

 

payment system

WHY CHOOSE US

ACCURATE & TRANSPARENT QUOTES

When we give you a price for a website design project, that's what it will cost. No hidden extras, or unseen costs.

place order now

GOOD ADVICE

Our staff are all seasoned website professionals. With specialists and experienced website designers in Africa, we are always on hand to give you good advice.

place order now

GREAT COMMUNICATION

Unlike other website designers in Nigeria, at Web Target Technology you'll have direct contact with the website designers working on your project all the way throughout the design process.

place order now

ITS ALL ABOUT RESULT

We make sure that your site fulfills its purpose, be it in communicating your message, selling products or bringing in new leads through our professional website design in Nigeria.

place your order now

OPTIMUM SERVICE DELIVERY

We deliver highly efficient, visually appealing and scalable website designs in record time. Our website design projects as a whole are delivered within 14 working days.

OUR WORK IN PROGRESS

Step 1

The first step is for you to place your order for our website design service by filling and submitting our website design order form.

Step 2

On receiving your order form submission within a short while we will send you our proposal containing the full quotation for the website design project.

Step 3

You need to make payment of the quoted price (or at least half payment) before we start work on your website design project.

Step 4

We will get your website design ready within 48 hours, register your domain name and prepare your hosting space.You will be carried along all through the proccess.

place order now

WE ARE SEARCH ENGINE FRIENDLY

We build all of our website designs using web design Standards. They work really well with Search Engines like Google, Yahoo, Bing etc.

place order now