From July 18 – July 22, 2016, U.S. brands and properties captured 389.5 million total actions (likes, comments and shares) from Facebook posts. Powered by Shareablee data, the top brand on Facebook for each respective industry is shown in the ranking below.
Tasty (Media Publisher) was No. 1 in the ranking with 6.8 million actions. Tasty’s most-engaged videos generated more than 1 million actions and featured seafood, including Parchment baked Salmon 4 Ways and Grilled Shrimp Tacos with Creamy Cilantro Sauce.
Starbucks (QSR) generated the most engagement per post with 225.8K actions in spite of only posting three times during the week. It’s most engaged post featured a poem about its Iced Coconut Milk Mocha Macchiato.
Lenovo (Consumer Electronics) generated the greatest week-over-week engagement improvement with 169,800 actions, a more than 700% increase compared with the week before. Its announcement of collaboration that will award $1 million generated more than 154,400 actions, 91% of its total engagement and 15x more actions than its next most-engaged post.
Total actions include all post-level likes, shares and comments.
ii Total content includes all posts published by each brand across Facebook.
iii Actions per post is a calculation of the average number of post-level actions received, every time content is published.
iv Total followers includes the number of Facebook fans for each brand as of July 22, 2016.