Ever since MySpace, social media has been developing into one of the most important customer acquisition and marketing tools around. The ability to speak directly with consumers, for eCommerce and brick and mortar stores alike, has opened up so many opportunities to make lasting connections.
Technology has become a disruptive force in almost every industry. Education is among them, with the internet and electronic devices used more and more frequently in the classroom. Pew Research Center’s “Teens, Social Media, and Technology Overview 2015” reports that 58% of U.S. teenagers have access to a tablet. A separate report from the U.S. Department of Education (2009) found that 93% of classroom computers are internet-connected. Combining the portability of mobile devices and the improved access offered by in-class internet, students are experiencing educational advantages previously unavailable.
Implisit, an Information Technology and Services company acquired this year by Salesforce, analyzed the pipeline of hundreds of companies across the globe to determine which channels deliver the highest conversion rates, and the results may surprise you.
The data shows that across organizations, 13% of all leads end up being converted into opportunities. Undoubtedly this number will vary by industry, and results will be skewed in favor of industry leaders versus industry laggards, but the results don't stop there.
How A WiFi “Connected Business” Can Give You A Competitive Advantage – 14 Stats and Tips
This new infographic from Smartinsights illustrates the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective.